A good way to increase conversions in real estate is to become an invaluable resource to home-buyers. Getting to home shoppers earlier in their buying cycle is a great way to get out in front of your competition and ultimately drive more revenue. Check out four easy ways you can do this:
- Build Awareness
Build your brand awareness at generally, and you’ll be top of mind when someone is ready to purchase a home. Get your name out there to create interest in your brand. If you’re independent, you can do this through an office with large signage, a strong website, and perhaps some low level advertising. If you’re a larger brand, dedicate some of your marketing resources to promoting overall brand recognition and awareness.
- Be “Search Friendly”
Over 90% of home-buyers start the process online. When they search homes for sale, make sure your company floats to the top of the list. Create a strong, search-friendly strategy that generates trust, reinforces awareness, and raises the visibility of your services. There are numerous ways to boost your rankings in search, often referred to as SEO. More information can be found on optimizing pages for search and how Onboard is advancing technology to further help companies improve their rankings in search.
- Become a destination
Become a destination for home shoppers. You can do this by creating a compelling user experience with dynamic content that is valuable to home-shoppers – not only so they visit once, but so they return throughout the home-buying process. Content like listings, neighborhood information and mortgage calculators help consumers make this big decision. Give them the ability to compare their options, notify them when similar properties come on the market, and show them not only the property, but the local area so they get a better sense of what it will be like to live there.
- Educate
Educate online visitors about the loan process and when they should apply for financing. Resources, tools, and content can help inform consumers about the key milestones of purchasing a home. Build out educational content now for your site and have it easy to locate – things like videos, guides, how tos, and even more in-depth webinars are great tools for visitors.
If you want to learn more about boost your strategy in the home shopping process, reach out to our team today.
Photo Credit: Jessica Merz on Flickr.com
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