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Gut feelings and lifestyle needs reign in home search
Coldwell Banker’s survey of 1,000 people is meant to highlight some of the gender differences that come into play when buying a home, but really shows the need to find a place that matches their...
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Coldwell Banker Real Estate kicks off new “Best Places to Live” series with...
PARSIPPANY, N.J. (July 17, 2012) – Today Coldwell Banker Real Estate LLC launches its new “Best Places to Live” five-part series in partnership with Onboard Informatics, ranking the top United States...
View ArticleThe dangers of shape shifting
[youtube]http://www.youtube.com/watch?v=D1vQJFF2TKQ[/youtube] Art Alexakis’ 1997 warning was serious, people. Marc Davison at 1000watt delivers on experiential marketing potential today in his piece...
View ArticleMatch your online presence to your offline personality
“We’re looking for a 3 bedroom between 2500 and 3000 square feet. We want to find a place in the 10028 or 10128 zip codes.” When was the last time any buying conversation started like that?...
View ArticleApartment Guide’s Top 10 Fittest Cities
Watch as Judy Bellack from Apartment Guide takes a minute out on WSJ’s Lunch Break to describe what went into their 10 Fittest Cities in the United States, backed by Onboard Informatics‘ local data...
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Create an experience to answer their questions
Every Internet search starts with a question. In the case of finding a new place to live, it can start with a dozen of them. Real people like the future post-grad student above are looking for...
View ArticleThe Real Estate Guide to Understanding Visitors
One of the areas everyone is hungry for but few have good access to is solid information on visitors and leads. Many times, when a form is filled out on a website, the agent receives some basic...
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Greetings from a Millennial – this is what I care about in real estate search
All I want is to live next to a bagel store. I want to walk out my apartment door in the morning, smell bagels in the air, and know I’m smelling New York City…or at least breakfast. While I’m pretty...
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4 Ways to Attract Home Shoppers Earlier
A good way to increase conversions in real estate is to become an invaluable resource to home-buyers. Getting to home shoppers earlier in their buying cycle is a great way to get out in front of your...
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Haus Offers a New Level of Flexibility to Home Search
When I first moved to New York from Seattle I knew no one and hadn’t visited many neighborhoods. I couldn’t afford much, but wanted a hood that was relatively quiet, had a short commute to midtown,...
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